Wal-Mart Movie

This movie is definitely creating a buzz. What's interesting is not just the topic of the movie but its distribution model. I can buy a copy (I did) or I can host a screening. If I wish I can go to a house of worship and view it. It would be great if more films came out this way. I’m a big fan of options.
I didn't realize Wal-Mart had their own piece of straight to dvd cinematic opposition coming out. I'd love to get a copy of that but I have no idea how its going to be distributed.
I'm still waiting for my copy of the Greenwald movie.